The cultural relevance of Mad men


Mad Men

Mad MenMad Men

Mad Men is a TV show based on a Madison Ave. advertising agency, set in the 1960s New York. For the past two years, it has had a great resonance on people in our modern society. People are so intrigued with this rather somber show, why? I think people can relate to the characters in the show and also they get a strong sense of nostalgia.

America in the 1960’s was a crazy and uncontrolled era. All aspects of society were enormously changing. In political terms, a young 43-year-old John F. Kennedy became the next generation of U.S. president who represented innovation and progression. He gave American society a dose of youthful vitality, and society began to move forward in a positive direction. It is very politically relevant to what is happening today in 2009, president Barack Obama is young and innovative and offers Americans a fresh points of view.

The era of the 60s was the peak of U.S. liberal reforms, and U.S. Civil Rights Movement. Black and white were becoming more equal, which is reflected in Mad Men. In an episode, one of the copywriter’s Paul Kinsey,  has a black girlfriend and black girls mingled with white people at a party. Moreover, the roles of women had also been changed in a great deal in both the work place and relationship. Peggy Olsen started out as a secretary who lived under the shadow of her boss and often was sexually harassed by male coworkers but eventually was promoted to become the first female senior copywriter after years and years of  hardwork. The one time submissive housewife Betty left her cheating husband, fighting for her own self-respect.


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